Patagonia, take a bow

Patagonia 100% for the Planet

If only more companies were like Patagonia. Since 1985, Patagonia have always pledged 1% of all their sales to nonprofit environmental groups through the 1% for the Planet Plan. So far that has added up to more than $74 million given directly to small grass roots environmental groups working in local communities throughout the world…. That is until last week…

As the Black Friday sales were nearing, Patagonia promised to give 100% of their global retail and online Black Friday sales. That is not just 100% of all profit, but pure 100% revenue to small companies fighting through tooth and nail to make a change defending our world’s climate, air, water and soil. They estimated sales of $2million, but that total was beat 5 times over, making a record breaking $10 million dollars in sales. This is thanks to the support of the customers to help them achieve this total, but in large part down to their unequalled business ethics that has helped make such a change in the world already. To find out more of grants already issued by Patagonia in the past, check here.

I just wanted to say on behalf of all of us here at Down the Line Surf Co.. Patagonia, take a bow.

You can read the full story here

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Black Friday Is Coming

Black Friday board sale

This year’s Black Friday sale falls on the 25th of November and will be running over the weekend ending on Monday 28th of November. If the previous Black Fridays have taught us anything, it’s that you’re much safer shopping online where you will not be trampled by an angry mob. So put your feet up and grab a bargain on a brand new surfboard from the safety of your own home.

Christmas Shopping

Christmas is just around the corner so why not make a head start on your Christmas shopping. Coincidentally we have just received a new delivery of Patagonia clothing just in time for the coming winter.

In the meantime enjoy some action from last year’s Black Friday pipeline sessions.

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New bits and stuff

Hey people, how was your Summer? If you’re anything like me then it has all gone too fast and you’re not ready to see the end of it. Although September and early October has lit up with some all time classic days here on the North Coast of Cornwall, with only 2 weeks left before the clocks go back it won’t be long until it’s time to hang up the Summer suit for another year. If your Winter wetsuit has seen better days, we have our full range of Men’s and Women’s Winter wetties in stock…. including a whole fresh batch of Zion wetsuits. If you haven’t checked these out before, have a look here and you won’t be disappointed.

Zion Wetsuits


Made from super stretchy limestone based Japanese neoprene, these bad boys are not only really warm and flexible, but also at a price that will leave you with a few extra quid in your pocket for Christmas.


Channel Islands Flexbar Surfboards

We haven’t got many Channel Islands Samplers in Flexbar tech left.  There were strictly limited stock available and they didn’t hang around. Fear not if we haven’t got your size left, as we have some more coming in stock in December. These will be in both the Sampler and Black & White models.


Surfboard Price Rise

And now for some not so good news.. You may have noticed an increase in price on some of our surfboards over the last week. This is due to the fact that most of our boards are imported from overseas, and to the weakening pound against the dollar and the Euro. Surfboard margins have always been tiny, (which is why most “surf ” shops only have a handful of token surfboards and the rest of the shop is filled with clothing), but with the current status of the pound these margins have slipped to almost non existent.  This is completely unavoidable and has been rolled out in all surf shops nationwide.

World Surf League – Portugal

Just to finish on a high.. The MEO Rip Curl Pro Portugal is on… Yew!!

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JS Hyfi is here!

JS Hyfi Blak Box 2 surfboard banner

OK, so I lied a little.. It’s not actually here, but it’s not far off! The JS Hyfi Blak Box 2 will be in our shop by mid to late August.  If you haven’t heard of the JS Hyfi surfboard yet, Hyfi (Hybrid Fiber) is a new technology using cutting edge materials and precision engineering to create a board that the tech boffins at JS say is faster, stronger and lighter than anything else out there.

As the JS Hyfi isn’t in Europe yet, none of us at Down the Line have had a chance to get one under our arm or in the water yet so you’re going to have to trust the likes of Julian, Parko, Dusty and the rest of the JS pro team who have been testing and developing this board over the last 2 years.

And what a ball they’ve been having! Check this vid out!


We’ve got strictly limited stock coming in August, and no other stockist in Europe will have them until 2017, so give the shop a ring on 01736 757025 to get more info and to reserve one, or drop us an email and we’ll get right back to you.

Here’s what Jason has to say about the Hyfi:-

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Summer Softboards

Redback Surfboards

Red Back surfboards lined up against a wall, from 6 foot to 8 foot long
The lineup of some of our Redback Surfboards in store.

Redback Surfboards are Australian made high performance softboards. We’re well happy to say that yesterday the truck rocked up outside the shop and delivered our Summer stock for 2016. At Down the Line Surf Co. we’ve been importing and selling the Redback surfboards since the boss man first saw them being surfed on Bondi Beach  nearly 10 years ago. He couldn’t believe how well they went so had to get his hands on one. On closer inspection he saw the finer details that set these apart from other soft boards. Namely the stringers running through the board to provide better strength and greater memory/flex properties. The highly tuned rails allow the Redbacks to really cut across the water and actually surf like a proper surfboard!

The Redback Surfboards we have in stock range from 6’0″ up to 8’0″. The 6’0″ has a shortboard template, there’s a 6’6″ Swallow tail fish surfboard, and the 7’0″ and 8’0″ models are mini mal templates.. Perfect for learning on!

6ft Quickstick - Blue Graphics
6ft Quickstick – Blue Graphics

6'6" Fish surfboard - Blue
6’6″ Fish surfboard – Blue

6'6" Fish Surfboard - Blue Graphics
6’6″ Fish Surfboard – Blue Graphics

7ft Revolution Minimal - Blue Graphics
7ft Revolution Minimal – Blue Graphics

7ft Revolution minimal - Pink graphics
7ft Revolution minimal – Pink Graphics

8th Revolution Mini Mal - White
8th Revolution Mini Mal – White


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