If only more companies were like Patagonia. Since 1985, Patagonia have always pledged 1% of all their sales to nonprofit environmental groups through the 1% for the Planet Plan. So far that has added up to more than $74 million given directly to small grass roots environmental groups working in local communities throughout the world…. That is until last week…

As the Black Friday sales were nearing, Patagonia promised to give 100% of their global retail and online Black Friday sales. That is not just 100% of all profit, but pure 100% revenue to small companies fighting through tooth and nail to make a change defending our world’s climate, air, water and soil. They estimated sales of $2million, but that total was beat 5 times over, making a record breaking $10 million dollars in sales. This is thanks to the support of the customers to help them achieve this total, but in large part down to their unequalled business ethics that has helped make such a change in the world already. To find out more of grants already issued by Patagonia in the past, check here.

I just wanted to say on behalf of all of us here at Down the Line Surf Co.. Patagonia, take a bow.

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